An intro to SEO and SEM. What is SEM and how to use it

Webinar's content

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are not dark arts.

They are a series of rules and strategies to help your website be seen, and be used by the people you want.

This short video series introduces the basics of SEO and SEM, giving you simple techniques and ideas to put into practice to help your website work for you.

This is the third and last part of this micro-series developed by Kelly Odor, marketing Director at Bookster.

Webinar speakers

What to expect at the
Short Stay Week

4 events in 1

Short Stay Week offers a full week training Conference, full of actionable educational contents in English, Spanish, Italian and French

Learn from top professionals

We put together over 200 speakers, professionals, and experts from all over Europe to offer you the very best training contents of the moment

Interactive workshoprs

Over 60 interactive workshops covering top vertical contents from Revenue Management to Digital Marketing

All sessions are recorded

If you can't participate in all sessions, you don't have to worry! All sessions are recorded, so you can learn at your own pace

Quality networking

As with any other event, you have the chance to schedule a one-to-one meeting with all participants, speakers, and exhibitors

Segmented contents

All topics are segmented into precise verticals, and every single content is calibrated on 3 different levels

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